Refreshed Bag Design For Tool Line
A top-tier industrial tool manufacturer needed its professional tool bags to better reflect its premium brand. SI Jacobson collaborated on new designs, integrating the client’s corporate identity and rugged materials for durability and style. The reimagined line launched successfully, boosting brand recognition and securing placement in major retail outlets. This solidified their position in the professional trade market.
A top-tier industrial tool manufacturer needed its professional tool bags to better reflect its premium brand. SI Jacobson collaborated on new designs, integrating the client’s corporate identity and rugged materials for durability and style. The reimagined line launched successfully, boosting brand recognition and securing placement in major retail outlets. This solidified their position in the professional trade market.
Situation
A leading manufacturer of industrial tools, serving technicians and tradesmen across the electrical, construction, and aerospace industries, needed to strengthen its professional tool bag line. Despite offering premium tools and equipment, their existing tool bags failed to reflect the same level of quality or stand out in a crowded market.
Task
The client’s goal was clear: redesign their portfolio of tool bags to better align with their premium brand positioning. They wanted products that not only looked and felt superior but also highlighted the functionality and storage systems professionals demand on the job.
Action
SI Jacobson collaborated closely with the client’s product management team to bring the new corporate identity into every detail of the tool bag line. Our design team developed multiple concepts, while our development team selected durable, rugged materials that would withstand demanding conditions. From improved aesthetics to reinforced performance features, we created a signature, differentiated look and ensured flawless execution through our U.S. and global factories.
Result
The reimagined product line successfully launched, establishing a bold brand identity that matched the quality of the client’s tools. The redesign not only elevated their presence in the professional trade market but also unlocked new opportunities. Most notably, this bag contributed to the placement of a flagship item in a major big-box retailer. This expansion solidified the client’s premium positioning and created a platform for future growth.
Your tools deserve cases and accessories that work as hard as they do. Learn more about our industrial manufacturing services or contact our team to start your project today.